Welcome back, business strategists! One of the crucial aspects of your startup’s Zero2One journey is setting up the right pricing and sales strategy for your product or service. To make your product a success in the long run, this check box needs to be ticked before you expand into the marketplace. You can check out…
The previous blog on Pricing Strategy for your Product, explored the factors that influence the right pricing strategy for your startup. The factors included industry dynamics, competition, initial capital expenditure, and the growth-profitability tradeoff. Here, we explore an example of a capital-intensive company in the automation machinery industry. The pricing strategy for hardware companies is…
The startup culture has rapidly evolved in India. Startup Analytics is here to provide insights into essential stages of your startup’s Zero2One journey. Picture this: you are ready with your product to land into the market, setting your SHIP on its maiden voyage. But wait! Before you embark on this venture, it’s important to check…