Strategic Pricing to make your product successful!

The previous blog on Pricing Strategy for Hardware Company, successfully laid the groundwork for entering the market with your product. We saw the case of a hardware company, and got the anchor for the pricing strategy of that product. Now, our AI-powered robotic solutions are ready to revolutionise warehouse logistics. But wait! Before you set…

Upfront Payment: A Strategic Pricing Alternative

Welcome back, business strategists! One of the crucial aspects of your startup’s Zero2One journey is setting up the right pricing and sales strategy for your product or service. To make your product a success in the long run, this check box needs to be ticked before you expand into the marketplace. You can check out…

Pricing Strategy for Hardware Company

The previous blog on Pricing Strategy for your Product, explored the factors that influence the right pricing strategy for your startup. The factors included industry dynamics, competition, initial capital expenditure, and the growth-profitability tradeoff. Here, we explore an example of a capital-intensive company in the automation machinery industry. The pricing strategy for hardware companies is…

AI Data Science

Artificial Intelligence (AI) is the buzzword of our generation. Tech Giants, aka the Googles and OpenAIs of the world, are competing to gain an edge in the AI space. OpenAI recently launched its new GPT-4o model. The one with multi-modal capabilities with the ability to reason across text, audio and video. In the wake of…