Choosing the Right Analytics Tool for Your! If you are still early in your startup journey, understand how Data Analytics RoadMap looks like! Read this
Startup: Choosing between the right tools : Mixpanel vs Amplitude is a challenge!
The LandScape
As a company that’s just beginning its wings in the digital landscape, the correct and accurate analytics tools can help them reach greater heights. There are tons of options available in the market but you need to assess your options based on your requirements. To track your growth, and understand user behaviours on your platform or product, you must have a tool that helps in all these make these decisions and fast!
Mixpanel
In this article, we’ll explore two incredible analytics tools, each packed with brilliant features that help businesses make smarter decisions on their journey from zero to one. Mixpanel boasts that it helps turn data into decisions. The best part? It claims that users or employees working on its dashboard don’t need an SQL or analytics-related educational background.
With seamless integration, Mixpanel delivers impressive results for startups. Mixpanel’s pricing model is based on Events Based Pricing with it 1 million free events tracking for free plan, which makes it really cost-effective for startups. This approach allows them to prioritise active user engagement over
tracking total events.
Mixpanel’s user-friendly interface allows startups to track user activities and
make decisions based on the data fast!. Its intuitive dashboards provide clear
insights, enabling teams to identify trends and optimise user experiences easily.
The dashboards are fairly easy to create and can be made within minutes and any product related decision can be made within minutes, provided the event is integrated and tracked. The ability to process millions of events without a heavy SQL workload and make decision, really makes the Tool a democratiser of Data!
Pros
- It provides a simple and easy-to-use dashboard.
- The integration with tools like Slack, Segment, and Zapier is quite
straightforward. - Mixpanel offers amazing customized information, allowing companies to
track the data sets that they feel are vital for the startup to grow. - Mixpanel is powered with Intuitive dashboards that make visualising user
behaviour effortless. - It offers cost-effective events based pricing, ideal for startups focused on
active user engagement. Best for small teams - Integration with A/B testing tools for experimentation is straightforward.
- HIPAA compliance ensures data security for regulated industries like
healthcare.
Cons
- Limited features in the free plan compared to competitors like Amplitude.
- Initial setup may require technical assistance, which could be a hurdle for non-technical teams.
Amplitude
Amplitude says that it helps startups and customers chart their path to growth
with its powerful analytics platform, providing insights that drive data-informed
decisions and optimise user experiences for long-term success.
With a strong focus on security and excellent customer support, Amplitude
continues to evolve, making it one of the most popular product analytics tools
on the market. While Amplitude is probably one of the most expensive product
analytics tools that is on offer, the range of features might well cover the cost.
Let’s try to understand the pros and cons of Amplitude, as we did for Mixpanel.
Pros
- Amplitude offers high-level insights into how certain user interactions
correlate with retention and engagement. - Amplitude allows you to manage multiple websites via a single
dashboard. - The advanced segmentation and funnel analysis makes it very powerful
and engaging. - The free plan offers unlimited events with 50K MTU or monthly transacting users! MTUs stands for users, who are identifiable using a unique ID and events are getting recorded for them.
- The customer journey visualisation feature is one of the strongest
suites of Amplitude.
Cons
- The expensive pricing model of the premium plan is one of the major
talking points of the tool. - Amplitude can be challenging for teams new to analytics due to the
advanced features it offers.
Now that we have a clear understanding of what both Mixpanel and Amplitude have to offer for your startup or product, the next step is up to you. It’s essential for customers or enterprises to evaluate their products, and consider their plans, budgets, and limitations. Based on this understanding, they can make an informed decision about which tool best suits their needs.
The most important difference is in pricing at this point as of 2025, with Amplitude offering MTU based pricing vs Mixpanel’s total events based pricing.
The decision between Mixpanel Vs Amplitude is a function of kind of business. For few users with deep engagement (B2B), amplitude will make sense while for Mixpanel (B2C), you can try for large user-base with shallow sets of activity. You can also reach out to us, to able to do a comparison study and negotiate on your behalf!